With this article you will understand how to manage the GDPR (General Data Protection Regulation) to allow isendu to send transactional notifications to your customers
Every time a customer is contacted, they must have authorized the receipt of this notification. Acceptance of this reception occurs specifically in relation to the various types and channels of communication (indeed there are usually multiple flags relating to these authorizations on the sites), authorizations which are not mandatory to continue with the purchase.
In case you are using the transactional notification services provided by isendu, the three entities involved in this sending are:
- your customer
- your e-commerce
- a condom
In order for a customer to purchase on your site, they will have to accept a series of authorizations (provided by you or by the platform you use).
However, to allow isendu (which is a third party) to send notifications, you will have to enter the authorizations in your e-commerce privacy that isendu will suggest in this article.
Furthermore, at the time of check-out within e-commerce it is normal to ask for a telephone number to be included in the tracking, which will be the one used by isendu for WhatsApp but only thanks to the acceptance of the authorizations that we will suggest you enter.
Isendu uses a series of services that allow it to manage a database of email contacts, telephone contacts or contacts of any other type, used to communicate with the User: these services may also allow the collection of data relating to the date and time of viewing of messages by the User, as well as the User's interaction with them, such as information on clicks on links included in messages.
Let's see these services in detail.
Twilio (Twilio, Inc.)
Twilio is a telephone contact management and communications service provided by Twilio, Inc. The service will be used to send tracking notifications and allow Users to track shipments, as well as to fulfill support requests. The personal data processed: telephone number. Place of processing: United States - Privacy Policy.
WhatsApp Business API (WhatsApp LLC)
WhatsApp is a cross-platform messaging application provided by WhatsApp LLC. The application will be used to send tracking notifications and allow Users to track shipments, as well as to fulfill support requests. Furthermore, with the User's prior consent, the application will be used to send messages containing information of a commercial and promotional nature. Personal data processed: telephone number. Place of processing: United States - Privacy Policy.
As you may have noticed, the data will be processed outside the EU; the transfer of Data outside the EU is possible on the basis of standard contractual clauses: The Data Controller may transfer Personal Data collected within the EU to third countries (i.e. all countries not part of the EU).
The transfer of Personal Data from the EU to third countries takes place on the basis of standard Personal Data protection clauses adopted by the European Commission. In such cases, the recipients of the Data have agreed to process the Personal Data in accordance with the levels of protection required by EU legislation. Users can request further information by contacting the Owner at the contact details indicated in this document. Personal Data processed: various types of Data. Legal basis for any transfer of data: Standard data protection clauses.
Below you will find the consents to insert into your e-commerce (at the time of check out) to allow isendu to help you in retaining your customers and in the exponential growth of your e-commerce!
DISCLAIMER (to be inserted on the form where the telephone number is requested):
The telephone number provided will be used through the WhatsApp application to send tracking notifications and allow Users to track the shipment, as well as to fulfill support requests.
Marketing consent acquisition check-box:
I consent to the processing of my personal data for marketing purposes, such as the sending via e-mail and/or WhatsApp of communications with informative and/or promotional content in relation to the new services promoted by _______________ (insert your company/e-commerce name ).